Give the project a business goal
Explain who your customers are, what you offer and the action a visitor should take. Share the current URL if you have one, along with the parts that work and the problems you want solved. References help explain the intended style, but describe what you like about them: navigation, hierarchy, presentation or a particular customer journey. This gives the designer a direction beyond copying a screenshot.
List requirements that change the scope
Identify pages, languages, editable content, forms, payments, bookings and integrations. Separate essential launch features from ideas for a later release. Explain what happens after an enquiry or order so the project includes the full journey. If a feature depends on an external account, confirm who owns it and whether access is available. Mention your deadline and any event that affects approval or launch.
Prepare content and a decision maker
Collect approved copy, logo files, photographs and product or service information. Identify one person who consolidates feedback and approves each stage. In a remote project, record the working time zone, preferred review channel and how decisions will be documented. Clear written feedback tied to a page or feature helps avoid conflicting revisions. Confirm what content the business supplies and what is part of the agreed service.
Clarify ownership and ongoing costs
Ask what files, administrator access and account details you receive at handover. Discuss domain renewals, hosting, licences, external usage charges and maintenance separately from the initial build. Keep accounts and responsibilities visible in the proposal. Define review stages, acceptance criteria and the handling of changes beyond the agreed scope so both sides can assess progress against the same brief.
Agree launch checks and the next step
Review mobile navigation, contact links, forms and the key customer action with real content. For an existing site, plan URL changes and redirects. Confirm who authorises launch and who checks the live site afterwards. Send your brief to D’zines Hub; the enquiry form prepares a WhatsApp message for you to review and send. Explore how we work and website cost planning before comparing proposals.